Today, the city council of Rotterdam approved the plans for Feyenoord City and the way is clear for the realization of this stadium and area development in the South. The good old Kuip gets a worthy and commercially strong successor and is himself re-used for housing and athletics. Feyenoord City brings economic and social progress for Rotterdam South. Combining living, working, sports and recreation creates a new, lively area of ​​no less than 325,000 m2. The largest part of it consists of houses: 180,000 m2. There are also shops, hotels, sports facilities and public functions. To that end, the accessibility of the area is also being improved.

Operatie NL has helped build the ideas and plans for Feyenoord City from the ground up. Before the contours of the master plan were outlined, we advised the club and municipality not only to think about a new stadium, but especially to let the city also benefit from the catalyst that Feyenoord can be for more than just football. In this vision, location choice for the new stadium was less important than the idea that all possible locations would be included in the development. After that, Operatie NL founder Frank Keizer was allowed to put this strategy into practice as project leader for Feyenoord City. A large team of professionals from Feyenoord and from Rotterdam, architects and planners, engineers and financial specialists, developers and strategists have meanwhile kicked the plans further than perhaps ever thought possible. We congratulate the City and Club, residents of Zuid, Rotterdammers, Feyenoorders and everyone involved with this milestone on Zuid.