Feyenoord City presents feasibility study:

Stronger by Sport

ROTTERDAM, 30 NOVEMBER 2016 – The joint carriers of the Feyenoord brand (the Paid Football Organization Feyenoord and Stadium Feijenoord) have presented their feasibility study for Feyenoord City. Within one year of the foundation of the project team, led by the presidents-commissioner Cees de Bruin and Gerard Hoetmer, there is a plan that has the approval of the boards and supervisors of Feyenoord and the Board of Mayor and Aldermen of Rotterdam.

Stronger by sport

Rotterdam has the ambition to develop even more sporting and cultural to the top of European sports cities. Feyenoord City is the project to realize and accelerate this ambition. With sport as the driver of all developments in the feasibility study, Feyenoord City will be synonymous with (sports) performance, healthy living and sports community for all ages, cultures and incomes. It connects residents, businesses, science, education, leisure facilities and sport. This makes Feyenoord a breeding ground for sports-related innovations.

Feyenoord City thus confirms its ambitions as a leading sports and leisure area, attractive residential location, economic motor and magnet and sustainable mobility hub within the entire plan for the entire area, the Stadionpark area vision.

 Key points of the plan are:

• Feyenoord, takes the initiative to set up a multisport club. Together with seven other sports clubs, including the Sportclub Feyenoord, at Rotterdam-Zuid, a program is being developed to get more people to exercise and exercise. Facilities are also shared and plans are developed for a more attractive top and recreational sport climate and cross-fertilization between different clubs and sports and education.
• Connecting the surrounding neighborhoods through sustainable and large-scale urban development. This has been started with the development of the Kop van Zuid as a connection between Rotterdam North and South. Feyenoord City can be seen as the continuation of the Kop van Zuid development along Laan op Zuid and Stadionweg, creating new connections to the waterfront on the Nieuwe Maas.
• The development of Feyenoord City and the new stadium for Feyenoord on the river provides an excellent opportunity to use the bank more and better and to build a new architectural icon of Rotterdam.
• De Kuip is with its intense atmosphere a robust component of the DNA of Feyenoord and the history of Rotterdam-Zuid. De Kuip gets a second life and will be filled in a very recognizable form with a program that does justice to the rich history of Feyenoord and that offers space for the supporters of the club, active sports experience and living.
• The plan can count on support from the management boards, shareholders and regulators of Stadion Feijenoord and the Paid Football Organization Feyenoord as well as the Board of Mayor and Aldermen of Rotterdam. This broad support is based on a supported and validated business case that legitimizes public and private investments.

The Municipality of Rotterdam has been asked to participate financially in:
> Participation in the equity of the new stadium for a maximum of € 40 million;
> Purchase land under the new stadium for a maximum of € 60 million and then issue it in a long-term lease for the same value;
> The realization of an infrastructure program amounting to € 35 million.

2022/2023

Feyenoord City is a large area development that consists of several phases and has a lead time of at least fifteen years. First the area around the new stadium will be developed. The first match of Feyenoord is foreseen in the season 2022/2023. Even then, around the new stadium will be homes, a hotel, parking garages and commercial functions. Only then will the redevelopment of De Kuip be started.

The program within Feyenoord City consists of a total of 325,000 m2 excluding parking and consists of five areas: the new stadium, the Urban Bridge, the Strip, De Kuip and the Kuip Park. Each area has a multitude of functions that enable a versatile, lively and attractive area in Rotterdam South.

he functions can be divided into:

New stadium (70,000 m2):

• Capacity of 63,000 places with various support facilities, such as catering and hospitality.

Housing construction (180,000 m2):

• About 1,600 homes spread over approximately 710 homes in the Urban Bridge, 160 homes in De Kuip and 730 homes in the Kuip Park.

Commercieel programma (64.000m2):

• Breeding ground (Innovation Sport Lab) of 4,000 m2 in the continuation of De Strip for the redeveloped Kuip.
• Two hotels of which one 4-star hotel located on the Urban Bridge (200 rooms) with an area of ​​11,000 m2 and an economy sports hotel in De Kuip (75 rooms) with an area of ​​3,750 m2.
• Leisure & sports shops (leisure retail) with a total area of ​​14,300 m2 located on De Strip.
• Catering sector with an area of ​​6,500 m2 spread over the Strip, De Kuip and in the Urban Bridge. An additional 1,000 m2 is also reserved for a beer brewery in De Kuip.
• Entertainment functions with a total surface area of ​​24,000 m2, divided into three program sections a (Pathé) cinema of 15,000 m2 and a gym of 5,000 m2 on De Strip and a Spa / Welness of 4,000 m2 located next to the 4-star hotel in the Urban Bridge.

Public program (12,000 m2):

• Health Center in de Kuip of 1,000 m2.
• The Sportexperience of 4,000 m2 is part of the social program that will be implemented in phases with 1,000 m2 in the new stadium, 1,000 m2 spread over De Strip and 2,000 m2 in De Kuip. This spatial distribution creates a network structure for this interactive experience.
• Feyenoord museum, including museum shop of 2,000 m2 in De Kuip and a home base for the supporters.
• Indoor running track, including multifunctional rooms with a programming of 5,000 m2 with a possible extension to 8,000 m2 and an athletics outdoor track of 15,155 m2 in de Kuip on behalf of the municipality of Rotterdam.

The commercial program has leisure, retail and catering is always sports related so that a distinctive program is possible with a large catchment area. The starting point of the commercial program is not to compete with other locations in Rotterdam but to be an addition to the city and region. Innovative retail concepts will also be introduced that are much more responsive to experience and innovation.

The feasibility study Feyenoord City will be discussed and treated in the Rotterdam city council in the coming months. Decision-making is expected in the middle of 2017.

Quotes

Cees de Bruin, chairman of the Supervisory Board of Stadion Feijenoord nv:

“We are extremely pleased that with this plan we can make a leap into the future with yet the most beautiful stadium in the world and, moreover, maintain the De Kuip heritage, now the most beautiful stadium in the world, in a responsible manner. We also show that as a Feyenoord family we can come up with a single plan that everyone stands for and that can count on concrete interest from financiers and investors. ”

Gerard Hoetmer, Chairman of the Supervisory Board of Feyenoord nv:

“With this plan, Feyenoord is doing what it has done for more than a hundred years: taking the lead and offering perspective to the next generations of young talent in Rotterdam. Doing so in a way that fits Feyenoord and does justice to our culture and history. Moreover, with this plan we realize a doubling of the player budget which continues to qualify us for the top of the national football competition. In this way we work together on the further development of top and recreational sport. We share with each other the experience and technology we have as Feyenoord. Together we work on a beautiful environment for a talented youth who is more than football and we stay stronger through sport. ”

Adriaan Visser, alderman of Sports Municipality of Rotterdam:

“This plan actually includes everything you could wish for as a city. And social program for anyone who really wants something. A new stadium for Feyenoord where we can continue for decades. A new future for De Kuip that shows that history and future go hand in hand here. And it is a plan with support and a solid spread of financial risks for both public and private parties. The Commission looks forward to the dialogue with the city council to come to a definitive plan together. ”

Ronald Schneider, alderman for Urban Development in the city of Rotterdam:
“Feyenoord City is a challenging area development that gives the attractiveness of Rotterdam a great boost. We make a leap in the densification of the city, among other things by adding a large number of houses in the middle and higher segments. At the same time, this plan makes it possible to break down barriers that characterize Rotterdam-Zuid. This makes the river bank between the Feijenoord district and the Veranda much more public-friendly. This area development is good for South, the whole city and attraction for the entire region. ”